This is because the emotional connection between the fans is the key to sponsorship success, it’s critical to measure how well various partnerships deliver.
And here is why you should keep a close eye on developments with this industry!
Generate trust and loyalty towards brand’s sponsorship strategy
Promote brands in interactive ways to help public to learn about their brand value
Less effort needed for conventional marketing campaigns to reach larger and specific target
Improve brand branding and positioning among same target as will as among competitors
Organic fans increment and engagement
Direct and indirect brand promotion during in-game mentioned (streaming)
Indirect connect to new business relationship or strategic alliance with other sponsors
Customer to be part of the brand via direct or indirect engagement with the brand